HotBox Burgers is a growing burger brand present across several cities, built around its container-based concept that shapes its physical and visual presence.

When the team set out to update their vehicle visuals, I saw an opportunity to explore how the brand could extend beyond a single surface into a more cohesive visual identity.

I developed an illustration-driven graphic direction and applied it across vehicles, packaging concepts, and promotional touchpoints, focusing on recognizability, flexibility, and a stronger street-level presence. Rather than treating each asset individually, the goal was to create a visual language that could scale with the brand and strengthen its presence across locations.

The result positions HotBox as a brand that feels cohesive in the street environment, rather than a collection of standalone visuals.