Estetique Mary

Estetique Mary is a modern aesthetics clinic specializing in advanced skin treatments and injectables, with an emphasis on natural results and a refined client experience.

I developed the brand from the ground up, creating a cohesive visual identity that communicates trust, expertise, and refinement without feeling cold or overly clinical. The focus was on building a timeless aesthetic designed to work seamlessly across both digital and physical touchpoints.

With the brand foundation in place, I continued to manage and evolve Estetique Mary’s social presence, translating the identity into educational, intentional content that feels considered rather than promotional.

This positions Estetique Mary as more than a service provider, but as a thoughtfully built brand within the aesthetics space.

Scope

Brand Identity Direction

Art Direction & Visual Design

Social Media Content & Campaign Framework

Role

Brand Strategist

Creative Director

Social Media Strategist

Tools

Adobe Illustrator

Adobe Photoshop

Social Media Design Work

Made with love in Malmö,

SE

©Selected Work / Lejla Beganović

2020—2026

Made with love in Malmö,

SE

©Selected Work / Lejla Beganović

2020—2026